Tiger Woods’ New Sun Day Red Hats Sell Out In Hours, Resell For Hundreds On eBay

It’s been a very impressive first day for Tiger Woods’ new apparel line. Sun Day Red officially launched Wednesday, May 1, and within hours, several hats on the brand’s website sold out. Now, those hats are commanding hundreds of dollars on eBay.

Sun Day Red Pines Hibrid Hat
Sun Day Red Pines Hibrid Hat. (credit: eBay)

The golf superstar began Sun Day Red after his 27-year partnership with Nike ended this past January. Woods teamed up with TaylorMade to help create his new standalone brand.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world,” Woods said in a media release in February. “Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make. TaylorMade Golf has been a great partner on the equipment side. They have the best people who I deeply trust, and they can bring this to life like no one else.”

On Sun Day Red’s first day of sales, nine of its hats retailing for $40 and $50 sold out immediately on the company’s website. They’re now popping up on eBay and some are being snatched up for over $300. They include:

Another Sun Day Red Jupiter Mid Hat has already reached $410 in bidding with four days left in the eBay auction.

Other Sun Day Red items being auctioned include hoodies, limited-edition ball markers, and polo shirts.

During his professional career which began in 1996, Woods has captured 15 major championships, 82 PGA Tour wins, and earned more than $157 million in winnings.

Would you shell out hundreds of dollars on the secondary market for these hats? Sound off in the comments below!

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