Nearly Half Of Americans Collect Sports Memorabilia As A Financial Investment

Nearly half of Americans are collecting sports memorabilia to diversify their portfolio. A survey conducted by the Seton Hall Sports Poll found that 46 percent of Americans consider sports memorabilia a financial investment.

“More respondents recognize the investment side of collecting sports memorabilia,” Dr. Daniel Ladik, methodologist at Seton Hall Sports Poll, tells The Setonian.

Twenty-eight percent of U.S. households actively collect sports memorabilia, according to the survey. The breakdown of the most popular items being collected include:

  • 54 percent collecting sports cards
  • 47 percent collecting autographs
  • 40 percent collecting balls/equipment
  • 7 percent collecting items like hats, bobbleheads and ornaments

The Seton Hall Sports Poll also found that 66 percent of Americans do not collect sports memorabilia. According to the survey, those polled believe it’s hard to find information about sports collectibles — 31 percent of respondents said it’s difficult to find the value.

The survey was commissioned by cllct. The Seton Hall Sports Poll surveyed 1,528 adults over four days in April.

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