Michael Jordan’s Rare 2003 Upper Deck Bulls Logoman Auto Card Sells For Record $2.9 Million

A “holy grail” Michael Jordan card has set a record for most expensive MJ basketball card of all-time. Jordan’s 2003-04 Upper Deck Ultimate Collection Game-Used Logoman Autograph 1/1 sold for $2.928 million at Goldin on Saturday evening. This was Jordan’s first signed Logoman patch card in a Bulls uniform.

2003 Upper Deck Michael Jordan Ultimate Collections Logoman Autograph 1/1.
2003 Upper Deck Michael Jordan Ultimate Collections Logoman Autograph 1/1. (credit: Goldin)

This surpassed Jordan’s 1997-98 Upper Deck Game Jerseys Autograph which sold for $2.7 million in 2021. The Jordan Bulls Logoman Auto 1/1 now ranks as the fifth-most expensive basketball card of all-time.

“Words can simply not express the historical significance and the importance of this card,” said Ken Goldin, founder and CEO of Goldin. “It is, without a doubt, the single-best and the single-most valuable Michael Jordan card — and the most sought-after — that has ever been produced.”

The Jordan “holy grail” card generated 38 bids.

The auction was the first time the 2003-04 Upper Deck Michael Jordan Ultimate Collection Game-Used Logoman Autograph 1/1 was seen in public. The whereabouts of the card were previously unknown until it was submitted to PSA in 2022. The autograph on the card received a PSA 10.

“The card itself displays a highly favorable manner of appearance, with any evidence of past circulation barely perceptible to the naked eye,” the Goldin description lot reads. “Cards possessing this awe-inspiring combination of style, exclusivity, and historical significance do not frequently exchange hands, making this auction event a truly once-in-a-lifetime offering.”

In 2002, Upper Deck released a trio of Jordan Logoman patch autographs, but those were from his Washington Wizards uniforms.

This isn’t the only Jordan item that has easily topped the million-dollar mark. Jordan’s “Last Dance” jersey he wore in Game 1 of the 1998 NBA Finals sold for $10.1 million in September 2022 — making it the the most expensive game-worn memorabilia of all-time. This past February, a set of six individual sneakers worn by Jordan during the clinching games of his six career NBA championships sold for $8 million, setting a global auction record for game-worn sneakers.

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