Fanatics, Premier League Agree To Multi-Year Trading-Card Deal

Fanatics continues to collect sports league licenses. The global digital sports platform announced Wednesday that it has struck a multi-year trading-card agreement with the English Premier League. Beginning June 2025, Fanatics will become the exclusive provider of Premier League trading cards, trading card games and stickers.

β€œWe are delighted to welcome Fanatics as the official sticker and trading card licensee of the Premier League from season 2025/26,” says Will Brass, chief commercial officer for the Premier League. “They bring an outstanding track record and strong commitment to innovation, helping fans all over the world express their passion for the sports they love. Through this partnership, we will be able to create a truly memorable collectible experience for all.”

Fanatics also has the league and sport licensing rights to three other soccer leagues: Bundesliga, UEFA Club Competitions and Major League Soccer.

β€œWe are incredibly excited to partner with the Premier League in this historic deal that we believe will put fans and collectors closer to the teams and players that they love,” says David Leiner, president of trading cards at Fanatics Collectibles.

Leiner tells ESPN.com that with their upcoming Premier League products, they will be working with hobby shops and breakers in the United Kingdom “to give trading cards a bigger footprint” in Europe.

“When you look at North America, we’re all about trading cards, but we see stickers — a great on-ramp for young collectors — trading card games, and trading cards, especially in places like Europe, playing well together,” explains Leiner to ESPN.com. “We’re at 70 different hobby shows across the globe and many of those are in Europe. There are definitely dozens of stores [there], but not hundreds or thousands like you see in the United States.”

This is just the latest blow to Panini, who had been producing licensed Premier League cards since 2019. Not only has Panini lost the trading card rights to the Premier League, Fanatics has poached the NBA, National Basketball Players Association and the NFL Players Association from them, as well.

Panini has filed an antitrust suit against Fanatics, claiming the company has created a monopoly in the sports card industry. Fanatics has filed a countersuit against Panini, claiming unfair competition and breach of good faith.

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